Strategic Partnership Further Strengthens Under Armour's Presence in the European Performance Apparel and Gear Market
BALTIMORE, US (June 5, 2007) Under Armour, Inc., a leading developer, marketer, and distributor of branded performance apparel, footwear and accessories, today announced that it has signed an agreement with Unlimited Sports Group (USG), an integrated wholesale and retail organization, to manage the distribution of Under Armour products to Belgium, the Netherlands and Luxembourg.
"Under Armour is committed to building the infrastructure necessary for sustained growth in international markets such as Benelux," said Ryan Wood, President of UA Europe B.V. "We are confident that this partnership with Unlimited Sports Group will further position Under Armour as the performance brand of choice among European consumers and retailers."
Under Armour has made international expansion a priority for long-term growth and this partnership will help local retailers fulfill consumers' growing demand for Under Armour products and allow the Brand to continue to build its European presence. Based in the Netherlands, the Unlimited Sports Group complements existing key international master agent and distributor relationships servicing other international territories.
"We're thrilled to partner with a powerhouse brand like Under Armour and serve as the catalyst for their continued international expansion in the Benelux region," said Jos Gillebaard, co-CEO of Unlimited Sports Group. "We are delighted with the signing of the Agreement and look forward to distributing Under Armour's top performance products to these consumers and adding one of the top athletic brands to our portfolio."
About Under Armour, Inc. Under Armour® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand's moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam's Olympic Stadium, and additional offices in Denver, Hong Kong, and Toronto. For further information, please visit the Company's website at www.underarmour.com.
About Unlimited Sports Group USG is a fast growing company in the sport and lifestyle segment in the Benelux. The Group owns and manages the Dutch retail companies Perry Sport and Aktiesport and is the licensee for Le Coq Sportif, Maui and Sons, Pantofola d'Oro and Cars Jeans.
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