The Second Annual Undeniable Survivor Search Aims to Empower Breast Cancer Survivors and Raise Awareness of the Important Link between Physical Activity and Breast Health
Baltimore, MD (March 17, 2008) Under Armour, Inc. (NYSE: UA) As part of the "Power in Pink" campaign, Under Armour, the leader in performance apparel and footwear, launches the second annual Undeniable Survivor Search in the United States and Canada. To help raise awareness of the importance of leading a physically active life in the fight against breast cancer, Under Armour is encouraging survivors and women currently living with breast cancer to share their inspirational stories of strength and survival at www.underarmour.com/powerinpink.
Under Armour will select three stories of undeniable courage to become the new faces of the "Power in Pink" campaign and star in national magazine and online advertisements and in-store visuals. Stories will be accepted through April 30, 2008.
In 2003, Under Armour created the "Power in Pink" campaign to help educate female athletes about the benefits of physical activity in helping to overcome breast cancer and lead a healthy lifestyle. During the months of September and October, while supplies last, consumers will be able to purchase exclusive, ribbon-imprinted styles at www.uawomen.com/powerinpink and retail locations nationwide including Dick's Sporting Goods, The Sports Authority, Modell's and Nordstrom. Visitors to the site will be able to read the stories of the three survivors and learn about their resolve to overcome breast cancer. In addition, the site will feature links to key educational resources.
"Across this country, women from all walks of life are fighting the battle against breast cancer and we're honored to share their stories of inspiration and hope," said Steve Battista, Senior Vice President, Brand, Under Armour. "The Undeniable Survivor Search provides the opportunity for us to join our consumers and help spread the vital message about the significance of incorporating physical activity to live a healthy life."
The "Power in Pink" line includes a variety of technical tops, bottoms and accessories all bearing the iconic pink breast cancer awareness ribbon. Under Armour has created custom pink versions of several women's and youth girl items, all of which feature the company's signature moisture-wicking fabrication and superior Moisture Transport System to keep athletes cool, light and dry during the course of a game, practice or workout. For the first time, the "Power in Pink" line will include an exclusive selection of technical golf apparel.
Under Armour will donate a percentage of the proceeds from every "Power in Pink" item purchased in-store or online to a number of organizations dedicated to the fight against breast cancer. Since its inception five years ago, Under Armour's donation amount has more than doubled each year through the continued growth in popularity of the "Power in Pink" apparel and accessories.
About Under Armour, Inc. Under Armour® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand's moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam's Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company's website at www.underarmour.com.