Brand News
    Under Armour Launches "Rule Yourself" Campaign Featuring Tom Brady, Misty Copeland, Stephen Curry and Jordan Spieth 08.24.2015
    Baltimore, MD (August 24, 2015) – Today Under Armour (NYSE:UA) unveiled its RULE YOURSELF marketing campaign, which defines the brand's vision for training as a lifestyle. The 60-second "Anthem" spot and a series of shorter films that will debut this fall season showcase the self-discipline of NBA MVP Stephen Curry, American Ballet TheatreĀ®... Read More

    Under Armour and NBA Announce Global Marketing Partnership 08.10.2015
    NEW YORK, August 10, 2015 – Under Armour and the National Basketball Association (NBA) announced today a multiyear global partnership that makes Under Armour the title partner of the NBA Draft Combine and presenting partner of the Jr. NBA, the league's youth basketball program. Under Armour will also team with the league to launch an innov... Read More