Under Armour Expands To Boston's Back Bay With Its Largest Brand House Opening Of 2016
Featuring men's, women's and youth apparel, footwear and accessories, the Boston Brand House is the region's signature space to shop a full line of
- Featuring nearly 19,000 square feet of interactive retail space across two floors, the brand's latest innovations are highlighted across various product categories, including training, running, basketball, golf, studio, outdoor, team sports, youth and footwear.
- Delivering a fully immersive brand experience,
Under Armour tells its brand story through digital displays that inform and inspire. Youth customers are engaged with the Optojump experience, an interactive readiness/skill test that helps athletes measure speed, power, and reaction. - A wall map in the fitting rooms follows a run path from the perspective of the brand's
Connected Fitness running community. The path starts at the Brand House leading to Boston's most historical and well-known trail; each fitting room represents a mile marker and landmark along the renowned trail. - The store offers a dedicated space for the new UAS™ label of modern American sportswear. UAS™ is designed to artfully fuse the worlds of sports and fashion, while delivering intuitive product optimized for the variable conditions of everyday life.
"Bostonians have a true passion for sports and a fortitude that is hard to rival - qualities which are the essence of the Under
"Boston has become my home in so many different ways over the past decade and a half, and I'm thrilled to welcome
The Boston Brand House will offer localized Boston apparel that celebrates the legacy of the city in both sport and style including
In conjunction with the store opening,
- The race is open to the general public and benefits the toughest athletes in
Boston : the city's first responders. - The top two contenders with the fastest stair climbing times from the day's first race will face off in a head-to-head challenge up another 50 flights for the chance to win a
$5,000 cash prize. - For the grand finale, the
Boston Police Department andBoston Fire Department will face off for a chance to win$10,000 to be directed towards community outreach programs or upgrades to their fitness facilities. - Competitors will begin at the Boston Brand House and finish at the top of the
Prudential Tower at theSkywalk Observatory .
The Boston Brand House will be open Monday - Saturday
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