Global Performance Brand Teams Up with the Montreal Canadiens for Storm the Centre Competition
MONTREAL, Oct. 5, 2015 /CNW/ - Most hockey players in Quebec dream of
taking the ice with the Canadiens at the Bell Centre. Under Armour and
the Montreal Canadiens' Youth Hockey Development Program want to make
that dream a reality with the Storm the Centre competition launching
today. Bantam aged teams can sign-up at www.canadiens.com/stormthecentre to participate in the competition, which consists of a series of
challenges to earn their spot in the Armour Cup, a regulation game that
will take place at the Bell Centre.
"The passion young Habs fans have for the game is incredible. I hope
they put that energy and enthusiasm into their campaigns to Storm the
Centre," says Carey Price, 2015 NHL MVP and goaltender for the Montreal
Canadiens. "Playing at the Bell Centre is a privilege and I'm sure
these teams will work hard to earn it."
The competition is divided into three periods, which will narrow the
field down to two winning teams to play in the Armour Cup game at the
Bell Centre in December. Teams can register until the end of the first
period, which runs until November 16, 2015.
First period (October 5, 2015 to November 16): For six weeks, teams can register and compete to earn points by
building their fan base on the Storm the Centre page on the Montreal
Canadiens website by completing a variety of on and off-ice challenges.
The ten teams with the most points after the first period will move on
to the second period.
Second period (November 21): Ten teams will lace up their skates and compete in a Skills Gauntlet at
the Bell Sports Complex. They will need to show grit and teamwork in
drills such as accuracy shooting, puck control, shootouts and average
team speed. Two winning teams from the Skills Gauntlet will move on to
the third period.
Third period (Armour Cup in December): This is where the hard work pays off. Two teams get to Storm the Centre
and be the Habs for a day at the Bell Centre. They will play in the
Armour Cup, spend a day working with Montreal Canadiens staff and win
Under Armour® Baselayerapparel and gear for their team.
In order to participate, Bantam aged teams (Bantam AAA, AA, BB, CC, A,
B, C and high school) must register at www.canadiens.com/stormthecentre.
About Under Armour, Inc.
Under Armour (NYSE: UA), the originator of performance footwear, apparel
and equipment, revolutionized how athletes across the world dress.
Designed to make all athletes better, the brand's innovative products
are sold worldwide to athletes at all levels. The Under Armour
Connected Fitness™ platform powers the world's largest digital health
and fitness community through a suite of applications: UA Record,
MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global
headquarters is in Baltimore, Maryland. For further information, please
visit the Company's website at www.uabiz.com.
SOURCE Under Armour, Inc.
Image with caption: "Bantam aged hockey teams are invited to earn their spot in the Armour Cup, a regulation game that will take place at the Bell Centre, by signing up at www.canadiens.com/stormthecentre and participating in a series of challenges. The competition is presented by Under Armour and the Montreal Canadiens' Youth Hockey Development Program. (CNW Group/Under Armour, Inc.)". Image available at: http://photos.newswire.ca/images/download/20151005_C9945_PHOTO_EN_44285.jpg
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